Karen Scharf

Karen Scharf offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at http://www.ModernImage.com.
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Everything But the Kitchen Sink

My sister-in-law recently shared a little tip with me, and even though the tip was related to housekeeping, I thought it was a great concept to apply to any business. Here's what she said: she always ends her day by making sure her kitchen sink is cleaned. That way she can wake up to a clean sink, and the rest of her day just goes more smoothly.

I recently met with my friend Neil to discuss several business building strategies. I shared with him a tool that I use in my own business on a daily basis. You can create this tool on your own, it's super easy to use, and I guarantee it will help you grow your business exponentially.

Sam told me he never bothered collecting testimonials since he always thought they were "stupid". He claimed that reading testimonials never inspired him to make a purchase since they always sounded like they were made up anyway.

Here's a great plan of attack for using email marketing to supplement your sales during the holiday - and beyond.

Google's recent changes to AdWords make it easier for novices to get started with pay per click advertising. But if you've never created a PPC ad before, the task can seem a little intimidating.

8 Steps To Getting Your Web Site Crawled

Every SE has its own web crawler program and its own formula for ranking pages. However, while page factors might be ranked differently by different engines, the idea behind the web crawlers is basically the same. Getting your site crawled often is a good indicator that the SE finds your site important.

I just finished up my business plan for 2009 (and if you haven't updated your 2009 plan yet, I urge you to get started soon!) and I'm working with several clients to update their plans also. One of the roadblocks many of clients run into is the difficulty of setting concrete goals and objectives.

Never Used AdWords? Here's Some Good News

If you haven't used pay per click advertising to drive traffic to your web site, now might be a good time to get started. Google has recently announced several changes.

I came across a local news story a few months ago that had me absolutely astounded. A health insurance company here in Indianapolis released a statement saying they will no longer pay hospitals for performing the wrong surgery.

8 Copywriting Tips The Pros Use

My most popular service lately has been copywriting, both for online web pages and offline sales letters. Whether you're a service provider or a retailer, a solidly constructed sales letter (or better yet, a three-letter series) can work for you...



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