A recent report forecasts digital out-of-home advertising via digital signage networks will be the only medium to see real revenue growth over the next five years, and it's not too difficult to understand why.

The new Pew Poll may have important implications for those who wish to market their products with digital signage.

Could the addition of traditional linear digital signage content drive the transaction value of self-service kiosks even higher than the forecasted $1.7 trillion by 2012?

If a digital signage system is to fulfill its mission of communications, smart managers will plan for keeping content fresh.

Interactive, hybrid digital signs offer marketers a real-time way to take the pulse of shoppers.

As consumer electronics and television programming get more interactive, digital signage must adopt interactive touch capability to remain competitive.

Avoiding these 10 traps can save your business time and money.

Successful digital signage communication demands content that meets an audience's expectations.

A new report from research organization iSuppli identifies two significant hurdles it says must be cleared before digital signage ad networks get respect among advertisers and agencies. But maybe it's time to rethink the issue.

Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCD siblings in the retail environment.