Google rules the world: They are top providers for search, free email, analytics, and more, and people spend money – LOTS of money – to make sure their websites conform to Google's search engine optimization standards But there is one way that people are overlooking Google's value to their business: Google Trends

Problem: Some businesses struggle to generate leads and then turn those leads into prospects Others can get the leads just fine but can't convince the buyers to buy

This is part of a series of articles on strategic solutions to small business problems PROBLEM: Lots of entrepreneurs start their businesses because of an interest or skill in delivering a service, or because they want to monetize a hobby, or because of a desire to take control of their financial future