It's a massive amount of data, essential for small business marketing and market research in general, all neatly assembled in one place. This article offers a basic guide for entrepreneurs seeking to make smart decisions based on information obtained through the US census.

Creating a powerful brand identity is all about knowing where your business stands in relation to the competition. But how do you figure that out, exactly? This article provides tips and techniques for determining your strengths and weaknesses versus that of your competition - and how to put your best foot first.

Small business owners can use the same tools pioneered by Fortune 500 companies for testing the effectiveness of their advertising, whether in print or on the web. This article provides a step-by-step primer on handling advertising like the pro's.

Most small business owners create a marketing plan in reverse, by deciding on an idea or product before testing the market. The principles behind do-it-yourself market research are simple and can save any small business owner time and money. Below is a primer to get you started.

Most small business owners create a marketing plan in reverse, by deciding on an idea or product before testing the market. The principles behind do-it-yourself market research are simple and can save any small business owner time and money. Below is a primer to get you started.

Most small business owners create a marketing plan in reverse, by deciding on an idea or product before testing the market. The principles behind do-it-yourself market research are simple and can save any small business owner time and money. Below is a primer to get you started.