Keywords and Metatags, Why They Are Important
http://www.corporatezone.net/articles/16175/1/Keywords-and-Metatags-Why-They-Are-Important/Page1.html
Matt Bacak
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Published on 10/31/2008
When you are writing copy and working on pay-per-click campaigns, you focus on keywords. You scour the Internet and keyword programs for the right keywords. You split test these keywords over and over to find out which keywords have the highest conversion. While keywords are indeed critical, have you focused on your quality score and metatags?
When you are writing copy and working on pay-per-click campaigns, you focus on keywords. You scour the Internet and keyword programs for the right keywords. You split test these keywords over and over to find out which keywords have the highest conversion. While keywords are indeed critical, have you focused on your quality score and metatags? Keep reading to find a typical situation and the solution in this article.
Question: My client wants me to rewrite his squeeze page to incorporate a bunch of keywords his ppc guy gave him because their lead generation strategy is based on pay-per-click. He said we are receiving poor quality scores that need to improve. Keyword density is not what we should be doing. What is your take on this situation?
Answer: First, let's look at the pay-per-click side of it. Since pay-per-click is their biggest strategy they need to get links that are out on the Internet pointing to their site that has Google AdWords. Getting more links to that site will increase your quality score. Quality score is what affects your Google page rank. Your quality score also plays a part in whether or not Google is going to take away your traffic. Google wants you to have a high quality score. In their eyes it means that your site is an authority type site with valuable content and links from credible websites.
You also want other sites to links to those sites. This will help your quality score. You can accomplish this using an article marketing campaign and press release strategy. You can also go to directory location so you will be submitted to different directories. Remember article marketing and press releases are a low to no cost strategy that can get you traffic. This increase in traffic will enable you to build your list. You can continually market to this list.
Now let's focus on the keywords and metatags. Don't just play around with the keywords in the copy of the squeeze page. Make sure that you also play around with the Metatags. By Metatags, I mean your Title Tag which should have two to three keyword phrases in it. Your metatags should be no more than 83 characters. Also, your page description tag is important. Your keyword tag is also crucial.
Why are metatags so important? Think about flash websites. There are flash websites that people are sending traffic to. How in the world do they get a quality score? They can't if the website is all flash. So these flash websites can focus on the title, page description, and keyword tags to increase their quality score.
Question: My client wants me to rewrite his squeeze page to incorporate a bunch of keywords his ppc guy gave him because their lead generation strategy is based on pay-per-click. He said we are receiving poor quality scores that need to improve. Keyword density is not what we should be doing. What is your take on this situation?
Answer: First, let's look at the pay-per-click side of it. Since pay-per-click is their biggest strategy they need to get links that are out on the Internet pointing to their site that has Google AdWords. Getting more links to that site will increase your quality score. Quality score is what affects your Google page rank. Your quality score also plays a part in whether or not Google is going to take away your traffic. Google wants you to have a high quality score. In their eyes it means that your site is an authority type site with valuable content and links from credible websites.
You also want other sites to links to those sites. This will help your quality score. You can accomplish this using an article marketing campaign and press release strategy. You can also go to directory location so you will be submitted to different directories. Remember article marketing and press releases are a low to no cost strategy that can get you traffic. This increase in traffic will enable you to build your list. You can continually market to this list.
Now let's focus on the keywords and metatags. Don't just play around with the keywords in the copy of the squeeze page. Make sure that you also play around with the Metatags. By Metatags, I mean your Title Tag which should have two to three keyword phrases in it. Your metatags should be no more than 83 characters. Also, your page description tag is important. Your keyword tag is also crucial.
Why are metatags so important? Think about flash websites. There are flash websites that people are sending traffic to. How in the world do they get a quality score? They can't if the website is all flash. So these flash websites can focus on the title, page description, and keyword tags to increase their quality score.